Coaching Pardners

The State of Coaching

Coaching has been growing in leaps and bounds for the last decade. As reported in Fortune Magazine in 2000, “coaches are everywhere” and the number are growing exponentially. The International Coaching Federation (ICF) estimated that there were 10,000 practicing coaches in February of 2000 (Fortune, 2/2000) and reported 20,000 in July of 2001 (BusinessWeek, 7/2001). Most recent estimates are that there is more than 50,000 individuals actively pursuing a coaching career.

Why the Growth in Coaching?

Coaching has become a growth industry for several reasons: First, managed care has decimated the income of most therapists and social workers. When given the choice of receiving $30-50 an hour in an industry that used to pay two to three times that amount versus moving into coaching where hourly rates are still negotiable, it does not require rocket science to understand the droves of people transferring their interpersonal and problem solving skills to coaching. Second, the economy has stalled in terms of business confidence since the Bush administration took office. Hence, many organizations have reduced or wiped-out the external consulting budgets. Hence, shifting to coaching which is growing seems like a reasonable move to make. Third, industry has been downsizing for the last decade. As reported in Fortune Magazine in May, 2005, there continues to be a trend to terminate, release, cutloose, and fire talented executives when they hit 50 years old and are more expensive than younger employees. Many of these individuals are not ready for pasture and are moving into coaching.

Why Be a Coach?

Even though there seems to be a burst of entering coaches, the number of actual, practicing and successful coaches is unknown. Many coaches continue to be therapists or starving consultants or unemployed executives because they do not have the time or inclination (drive) or skill to make the leap from one profession to another. The fact remains, there is more business than there are coaches and this will continue for some time.

Successful Interventions

The Journal of Change Management reported in July, 2002, that coaching increases leader’s self-awareness and confidence, communication skills, assertiveness, understanding differences, stress management, and work/life balance. Case Western Reserve University reported in the same year that coaching-like training can last seven years, about 6.5 years longer than most training. Similarly, Daniel Goleman has reported that for Leaders to be successful, they need to develop emotional competence. He adds that for the development of emotional competence to truly be successful, requires coaching. The bottom-line is that coaching works, which for many entering coaches is a primary reason for being in the industry, we want to serve others and make an impact in peoples lives. More importantly, business and many individuals will pay for it.

Benefits of Coaching

Most coaches know the benefits of coaching. What they don’t know that as an entering coach, all of the benefits of coaching applies to them personally. Specifically, by hiring a coach to coach them in their transition to being a successful, full-time, money-making coach, you will receive the following benefits:

Why Coaching Pardner?

Pardner is the less formal spelling of the word partner. As such, its slight difference lends towards making the name noticeable; ergo, memorable. Where partner tends to connote legal and more formal arrangements between professional and business colleagues, pardner connotes the old west where a pardner was an individual’s closest friend, one that knew the person in all the glory and blemishes and supported the wholeness of the person. Hence, as an coaching pardner, you can expect that you will be supported in the fullness of whom you are and apply those traits towards enhancing your effectiveness, personally and professionally.

Principles of Pardnering

Each client is supported by the coach applying and modeling the following traits.

Coaching Pardner Details

Coaching Pardner supports Practicing Coaches to discover and maintain their learning edge. By examining both the cutting edge and the flat-side of performance in their developing and/or existing practice, the coach is able to increase awareness and therefore effectiveness.

Visioning

Coaching Pardner involves a visioning process that determines why the world is different because your practice exists. During this process, an indepth core value assessment is completed to discover the driving values that can lead to congruence between yourself and the coach within. Finally, a change assessment is completed to determine possible breakdowns in your dreams realization. The final product is that you leave the process knowing your vision, mission, core values, and have developed a detailed plan to enact the coaching practice that you seek to create.

Forward Thinking

Coaching Pardner can support the practicing coach by creating extended competence through forward thinking. In this situations, it is known that present coaching performance is more than adequate, but future desired work or dreams require a larger skill base, an expanded mind-set, or simply a greater self awareness an confidence in order to be effective for future challenges. The focus is on expanding the capacity of the Practicing Coach.

Bridging Gaps

Coaching Pardner can also support the client by bridging the gap. Bridging the gap focuses on what is missing in the present level of performance, whether it relates to skill-base or selfawareness. Coaching Pardner builds on existing competencies by using them as pillars to build new competencies, often, required by recent moves into client requests for new competencies and/or coaching responsibilities. This can be done by exploring existing client requirements or by exploring alternative ways of managing existing situations.

Resonance

Coaching Pardner requires a clear commitment to complete the processes, and then to meet and digest the results. Digestion is critical. In this process, the visioning, bridge building, and/or forward thinking are gleaned for client resonance, that is, applicability to present performance and future dreams. Often, present clients or situations do not require specific competencies, whereas future performance may indicate a much different orientation and/or skill-set. Hence, client resonance is critical to the coaches progress and success.

Commitment

Coaching Pardner tends to be highly focused and requires a major personal and professional commitment from the practicing coach. It is not for the feint-hearted as the process may reveal the tarnish under the glimmer of many past successes. It is the ability to examine the tarnish and discover new ways of being that leads to the profound changes resulting from becoming a Coaching Pardner. The process ranges from four to six months depending on the desire and depth the client seeks. The initial process generally is done in-person for one full day or is front-end loaded with two-four hour, biweekly meetings for the first couple of months, then moving to monthly meetings.

About Coaching Pardner Herb Stevenson

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