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Welcome. In the prior issue, we discussed the various forms of assessments that are being requested before, during, and after coaching relationships. In this issue, we continue the discussion and finish the article with a discussion on executive coaching. In the last issue, we discussed Maddi's theory of finding the courage to face a crisis. In this issue we expand the concepts and look at what to do with a coaching client stuck in a crisis. We are going to do our annual leadership retreat at the Blacktail Ranch in Wolf Creek Montana. Details are below. It is a wonderful way to enjoy the panaormic view of Montana while involved in a leadership retreat. Enjoy the issue and forward it to friends if you like it. Bountiful Blessings Bottom Line of Coaching....What is Executive Coaching?In recent years, coaching has been distinguished from executive coaching because more top level executives have discovered that a skilled executive coach can provide support that may not be available within the organization. Executive Coaching:As juxtaposed to the prior paragraphs, the best definition of executive coaching is that it is inclusive and evolving. (Kampa-Kokesch & Anderson, 2001, 208-9) All of the prior issues of coaching may apply to a specific executive coaching situation and due to the nature of the position, it involves more. In the past, it has been more focused as a part of an ongoing consulting contract, wherein the executive develops a relationship with the consultant and the consultant develops a holding environment with the executive where learning can occur. More recently, it has been argued that ‘All coaches are consultants, but not all consultants are coaches'. In this distinction, the consultant is predisposed to executive productivity whereas the coach is predisposed towards executive development, which might include productivity. (Dutton, 1997, 39) Regardless, of whether or not it is something beyond consulting, "the work often is about helping an executive identify his or her strengths and weaknesses and address both." (Foxhall, 2002, 52) The confusion between what is consulting and what is coaching seems to be that it often is piggybacked with other areas that typically have been associated with consulting such as being a sounding board for the CEO, supporting a newly promoted, never having supervised manager, conflict resolution, polarity management, and/or revealing when the "emperor has no clothes" by speaking the unspeakable. (Foxhall, 2002, 52) Kilburg, a consulting psychologist, suggests that executive coaching is more complex. He defines executive coaching as -
Regardless of the perspective, executive coaching involves creating a learning environment that is complex and capable of holding the needs of the client, the power of the position and, the mission of the organization. Qualifying the CoachWith the surge of people into the field of executive coaching, it becomes a bit wearisome to find a qualified coach. For example, there are two views. Berglas (2002, 4) suggests that executive coaches should:
Combined with those conditions, others add another critical condition - if the coach understands and cares about business. This latter condition is as broad-brushed as the meaning of the term "business". Some suggest that the coach should be steeped in organizational behavior and leadership roles from top to bottom. Others suggest that a business background, such as an MBA or its experiential equivalent, is required (Foxhall, 2002, 52-53; Kampa-Kokesch & Anderson, 2001, 212; Hart, Blattner, & Leipsic, 2001, 233,234) The long and short of the situation is that coaches are qualified along different lines. Some are excellent counselors, some are steeped in executive experience and therefore are excellent support for CEOs needing a sounding board to unravel strategic issues, and some are superb in motivating employees. In brief, depending on the contract with the client, "coaching executives requires knowledge about organizations, management, leadership, economics, and a host of other disciplines." (Diedrich & Kilburg, 2001, 203) A word to the wise, therefore, is to determine what type of coaching is needed and find a coach to match those needs. Presently, many organizations have addressed this issue within their Human Resources function. Coaches are required to complete questionnaires concerning their qualifications, coaching style, and areas of competency. Client needs are matched, with the clients completing the final selection process. Working With CoachesCoaching is often engaged when the executive is moving to the next level of career and/or personal development. In most cases, the coach is brought in to assist in the development of the individual. Noteworthy is that "coaching clients are usually valued by the company because of certain skills they possess and because they are highly motivated individuals. These clients are typically looking for ways to refine and enhance their current positions or move up into more advanced positions." (Kampa-Kokesch & Anderson, 2001, 212) More recently, executives have recognized the value of an independent set of ears to act as a sounding board to sort through strategic issues. In these instances, the coach provides a voice or position that is not heard by the executive or spoken in ways that can be heard by the executive. CoachabillityAs much as there are different types of coaching, there are several requirements of being effectively coached. The learning executive (Lyons, 2000, 13), as the individual would be called in the work environment, typically, would have most, if not all, of the following behavioral traits. He or she will:
These traits are consistent with the coaching orientation. "The coach's orientation is prospective, focusing on goals, untapped potential, and critical success factors in a whole person who seeks to maximize his or her fulfillment in life and work" (Hart, et. al., 2001, 230) These traits suggest that the core of coaching is to support the emergence of a more fully embodied individual. Coaching RelationshipsDeveloping a successful coaching relationship appears to "occur in six stages: relationship building, assessment, feedback, planning, implementation, and evaluation and follow-up." (Kampa-Kokesch & Anderson, 2001, 208) Giglio, Diamonte, and Urban (1998) expand the concept and suggest that the coach must move with the client through three phases with nine steps: Phase I: Building commitment and personal transformation Step 1. Establishing a learning relationship, not a telling relationship. Phase II: Moving the executive forward Step 4. Build a credible data bank. Phase III: Facilitating the personal transformation Step 7. Set action plans that are realistic, achievable and within the executive's control. Regardless of the model, the focus of all coaching relationships should be on the negotiation of the work to be done, the actual work, and closing the work. Without each of these steps clearly defined, the potential success is lessened and the possibility dramatically increases of becoming an "evergreen", a potted tree that is trying to become a planted, permanent fixture. ClosingExecutive coaching has evolved significantly over the last five years. As more individuals move into the executive ranks that received coaching as part of their career development, executive coaching will surely transform itself further into a support function for many executives. ABOUT THE AUTHORHerb Stevenson is President/CEO of the Cleveland Consulting Group, Inc. He has been an executive for over 25 years and management consultant/executive coach for over 20 years. He has published 26 books and is listed in eight Who's Who categories. He is on the post-graduate faculty of the Gestalt Institute of Cleveland, where he is Co-chair of the Organization and Systems Development program, Becoming an Effective Intervener. He is a faculty member of the College of Executive Coaches and he is on the graduate faculty of Cleveland State University's Masters degree in Psychology with a Diversity Management specialization. www.ClevelandConsultingGroup.com References for entire seriesBelf, Teri-E (2002) Coaching with Spirit San Francisco: Jossey-Bass/Pfeiffer Berglas, Steven. (2002) The Very Real Dangers of Executive Coaching. Harvard Business Review, June. 3-8. Bergquist, William, Merritt, Kenneth, & Phillips, Steven (1999) Executive Coaching: An Appreciative Approach Sacremento: The Pacific Soundings Press Bloch, S. (1995), Coaching tomorrow's top managers, Executive Development, 8, (5), 20-22. Cascio, F. C., (1998) Applied Psychology in Human Resource Management, 5th. Ed. Prentice-Hall: Upper Saddle River, N. J. Diedrich, Richard C. & Kilburg, Richard R. (2001) Forward: Further Consideration of Executive Coaching as an Emerging Competency, Consulting Psychology Journal: Practice and Research. Vol. 53. No. 4, 203-204. Dotlitch, David L. & Cairo, Peter C. (1999) Action Coaching San Francisco: Jossey-Bass Downs, Alan (2002) Secrets of an Executive Coach New York: AMACOM Dutton, Gail (1997) Executive Coaches Call the Plays, Management Review, February, 38-43. Flaherty, James. (1999) Coaching: Evoking Excellennce in Others Boston: Butterworth Heinemen Foxhall, Kathryn, More Psychologists are attracted to the executive coaching field, Monitor on Psychology, April, 52-53 Goldsmith, Marshall; Lyons, Laurence; & Freas, Alyssa (2000) Coaching for Leadership San Francisco: Jossey-Bass/Pfeeiffer. Hall, D. T., Otazo, K. I., Hollenbeck, G. P. (1999). Behind Closed Doors: What really happens in executive coaching, Organizational Dynamics, 27, (3) 39-53. Hargrove, Robert (2003) Masterful Coaching San Francisco: Jossey-Bass/Pfeiffer Hart, Vickie; Blattner, John; and Leipsic, Staci. (2001) Coaching versus Therapy: A Perspective. Consulting Psychology Journal: Practice and Research. Vol. 53. No. 4, 229-237. Hudson, Frederic M. (1999) The Handbook of Coaching, San Francisco: Jossey-Bass Kampa-Koekesch, Sheila and Anderson, Mary Z. (2001) Executive Coaching: A Comprehensive Literature Review. Consulting Psychology Journal: Practice and Research. Vol. 53. No. 4, 205-228. Kilburg, R. R. (2000) Executive Coaching: Developing managerial wisdom in a world of chaos. Washington, D.C.: American Psychological Association Klage, J. (1997). Leadership development needs of today's organizational managers, Leadership & Organization Development Journal, 18 (7), 355-362. Lyons, Laurence S. (2000) Coaching at the Heart of Strategy. In Marshall Goldsmith, Laurence Lyons, Alyssa Freas (Eds.) Coaching for Leadership: How the |World's Greatest Coaches Help Leaders Learn. (3-20) San Francisco: Jossey-Bass/Pfeiffer Martin, Iris (1996) From Couch to Corporation: Becoming A Successful Corporate Therapist New York : John Wiley & Sons. O'Neil, Mary Beth (2000) Executive Coaching with Backbone and Heart San Francisco: Jossey-Bass Phillips, R. (1995) Coaching for Higher Development, Executive Development, 8 (7), 5-7. Redshaw, B., (2000). Do we really understand coaching? How can we make it work better? Industrial and Commercial training, 32 (3), 106-108. Stephenson, Peter (2000) Executive Coaching Prentice-Hall Vicere, A. A., (1998). Changes in practices, changes in perspectives, Journal of Management Development, 17, (7), 526-543. Coaching - The Courage
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